Africa’s women are so often underestimated, especially when it comes to their entrepreneurial ideas and abilities.It is a sad reality that despite the leaps and bounds of progress made in terms of solidifying equality within society within many countries of the world, women are still an untapped economic force – and a powerful one at that!

Did You Know?

Did you know that Africa's women are responsible for 70% of total crop production? Did you know that they account for 50% of animal husbandry? How about 60% of marketing? Along with this, according to the UN Food and Agriculture Organisation, women also undertake nearly 100% of food and an array of other responsibilities in households. Just looking at these stats, it becomes evident that assuming that women are less capable than men is a complete and utter inaccuracy.

Creating Opportunities

As a community, we should all be working as a whole to create opportunities for females to take part in the development of the local economy, utilising their potential and assisting in terms of helping their families move away from poverty – one of South Africa’s biggest and most widespread social challenges. Seeing as though one of the main hindrances when it comes to getting African women involved in the economy and working sector is the damaging perceptions and attitudes towards women leadership and capabilities, our main focus should be on educating the masses about female equality and progression.

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